Each year, millions of people are told to change the way they eat for better health. Why? The bulk of medical spending is tied to lifestyle diseases, like heart disease, all of which are said to be preventable — if we just took better care of ourselves.
I have been studying and observing people’s relationship with food for the past twenty years. We all generally accept the fact that what we eat and how we live affect our body and our health. DON’T WE?! So now I am more intrigued with another very important question — how can we create a society that’s addicted to health.
The current conversation around nutrition isn’t very inspiring. It’s no wonder (1) Experts rarely agree on nutrition science; (2) Media bombards us with conflicting reports; (3) Most doctors don’t have the time to talk about it. Most of what we hear is so technical, boring & complicated that the critical connection between nutrition and overall health gets missed. My passion is figuring out how to reframe and refresh all this so that people WANT to make the connection and actually SEE the benefit of it.
We need to evolve our approach AND change our tone. We have oversimplified nutrition messages to a list of do’s and don’ts to make it easier for people to hear and act. But we have not been NEARLY as effective as I think we could be.
I recently spoke at TEDxOrangeCoast on this very topic, hear more about my ideas by watching this video and let me know what you think.