PepsiCo applauds First Lady Michelle Obama’s announcement of the “Let’s Move” initiative to fight childhood obesity. We believe that as one of the largest food and beverage companies, we can play an important role in supporting this critical initiative and we look forward to working in partnership with the White House, NGOs, and other companies to make real and lasting impacts on this issue.
To demonstrate our support, we announced a new beverage labeling campaign today. To help consumers manage their calorie consumption, we’ll list calorie content on the front of all our beverage containers, vending machines and fountain equipment. Packages up to 20 ounces will be labeled with total calories and multi-serve containers will be labeled with calories-per-serving based on 12-ounce servings. These changes will be complete in 2012.
We believe that “Let’s Move” will bring new momentum and focus to an issue we have been working on for many years via innovative science that has led to product reformulation and the introduction of new products, and a range of partnerships that have helped educate consumers, improve nutrition in schools, and promote physical activity.
For more information see our press release, PepsiCo Supports First Lady’s Initiative to Help Reduce Childhood Obesity.